Ulta Is Now Marketing to Robots. Yes, Really.
Type skincare for acne into ChatGPT right now. Go ahead, I'll wait.Whatever pops up at the top of that answer? That's the new storefront. And Ulta..
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When AI Chatbots Decide Who's Trustworthy, Who Gets Picked?
Ask ChatGPT where to find a good hiking boot and it won't just scrape Google's top ten. It'll pull from articles, reviews, news stories — stuff..
Read MoreWhy Counting Clicks From ChatGPT Misses the Real Story
Here's a number that sounds like bad news: visits from ChatGPT make up less than one percent of the traffic coming from Google search. Marie Haynes..
Read MoreYour Website Isn't the Destination Anymore. It's the Library.
I asked an AI chatbot to help me pick a new travel daypack last month. Gave it my criteria: carry-on size, water-resistant, under $150. In about ten..
Read MoreGoogle's Blue Links Might Not Survive the Next Two Years
I've spent years building an online presence while living out of a suitcase. So when I came across a line saying Google's classic blue links could..
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AI Can Build Content. It Can't Build a Fandom.
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Ulta Is Now Marketing to Robots. Yes, Really.
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Elvis Presley's Music Owners Just Sued an AI Company — And It's Not Just About Elvis
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Proceed with Caution: Pennsylvania Targets Deceptive AI in Advertising