Hightouch Buys Strata: Another Sign Marketing Software Is Getting Smarter, Not Just Bigger
Here's a question worth asking: why do so many businesses still juggle a dozen different marketing tools that barely talk to each other?That's the..
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The Ad World Just Had Its Mid-Life Crisis in Public
Two cities, same anxiety.This week, advertising's biggest names gathered in Miami for the brand-new Jupiter Festival and in New York for the fourth..
Read MoreWhy Your Phone Sometimes Lies About What's Open
I pulled up to a little taco spot in Oaxaca last year, Google confidently telling me it closed at 9 PM. It was shut at 7:30. Hungry and annoyed, I..
Read MoreBots Don't Click. So Who's Going to Pay for the Internet?
I read something this week that stopped me mid-scroll.Bots now outnumber humans on the Internet. Not by a little. Four months ago, bot traffic passed ..
Read MoreWhy Billboards Are Suddenly the Smartest Ad Space in the World
I've stood in enough airports, subway stations, and highway rest stops over the last eight years to notice something: the screens keep multiplying...
Read MoreClassic Marketing Automation Is Dead. So What's Replacing It?
I got an email last week from a company I haven't bought from in three years. It started with Hi Scott, then spent four paragraphs pitching me a..
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