TikTok Wants You to Chat, Click, and Buy Without Ever Leaving the Feed
I was scrolling TikTok in a hotel room in Lisbon a few months back and caught myself asking a question I didn't expect: why am I still leaving this..
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When Beauty Meets the Algorithm: What L'Oréal's Marketing Chief Is Learning About AI
Here's a question worth sitting with: What happens when a Google search stops taking minutes and starts taking eleven?That's not a typo. Asmita Dubey,..
Read MoreLTK's New AI Auto-Draft Tool Wants to Write Your Captions for You
Here's a question I ask myself constantly on the road: what's actually worth my time, and what's just busywork dressed up as content creation?LTK..
Read MoreIf AI Can't Find You, No One Can: What I Learned About Staying Visible Online
Here's a number that stopped me mid-coffee: 68%.That's the percentage of Google searches that now end without anyone clicking a single link. People..
Read MoreWhen AI Makes It Easy to Create, Who's Left to Actually Read It?
I write for a living. Have for years, from hotel rooms in Portugal to a camp chair in New Zealand with spotty Wi-Fi and a stubborn deadline. So when..
Read More7% of Marketers Are Publishing AI Content Nobody Ever Touched
Here's a number that stopped me: 7%.That's the share of marketers using AI who now say more than three-quarters of what they publish is pure AI..
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